By Douglas Rushkoff
The talk over no matter if the web is sweet or undesirable for us fills the airwaves and the blogosphere. yet for the entire warmth of declare and counter-claim, the argument is largely irrelevant: it's right here; it's in every single place. the genuine query is, can we direct expertise, or will we allow ourselves be directed by means of it and those that have mastered it? "Choose the former," writes Rushkoff, "and you achieve entry to the keep an eye on panel of civilization. pick out the latter, and it can be the final genuine selection you get to make." In ten chapters, composed of ten "commands" observed by way of unique illustrations from comedian artist Leland Purvis, Rushkoff offers cyberenthusiasts and technophobes alike with the information to navigate this new universe.
In this lively, obtainable poetics of latest media, Rushkoff choices up the place Marshall McLuhan left off, aiding readers come to acknowledge programming because the new literacy of the electronic age––and as a template in which to work out past social conventions and gear constructions that experience vexed us for hundreds of years. this can be a pleasant little ebook with an immense and actionable message.