China's Public Diplomacy by Ingrid d'Hooghe

By Ingrid d'Hooghe

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137–147. 72 This view, however, seems to be changing. 75 Domestic outreach strengthens a country’s national identity, opens new channels of communication, and enhances its public diplomacy capacity. ”76 Better-informed domestic audiences that feel listened to and more recent study by Seong-Hun Yun also confirms “an empirical convergence between public relations and public diplomacy, not only at the level of communication behavior but also at the level of communication management;” see Yun, Toward Theory Building for Comparative Public Diplomacy, p.

Public diplomacy actions with regard to the reputation-damaging 2003 SARS epidemic, and the 2007–2008 toys and food scandals, demonstrate the impact of the political system on China’s public diplomacy. They also highlight the government’s learning process with regard to crisis public diplomacy. The authorities’ first reaction to these crises was to deny, cover up, and trivialize the problems— behavior that reconfirmed international and domestic images of the Chinese government’s lack of credibility.

3 (2005), pp. 583–612. 38 See, for example, Robert Kagan in Paradise and Power (London: Atlantic Books, 2003) and more recently in “The Importance of US Military Might Shouldn’t be Underestimated,” The Washington Post (February 2 2012); and Niall Ferguson, Colossus: The Price of America’s Empire (New York, NY: Penguin, 2004), pp. 19–21. 39 For the concept of smart power, see CSIS Commission on Smart Power, Richard L. Armitage and Joseph S. Nye (co-chairs), CSIS Commission on Smart Power: A Smarter More Secure America (Washington, DC: Center for Strategic and International Studies (CSIS), 2007).

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