Communicating Popular Science: From Deficit to Democracy by Sarah Tinker Perrault (auth.)

By Sarah Tinker Perrault (auth.)

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Fourth, it is based on ‘a pervasive but outdated and overly simplistic model of communication as a simple linear process’ (Hansen, p. 1). 1 Civil society Science sends knowledge to civil society Popular Science Writing: Problems and Potential 13 There is no room here for an involved public or for interactions between different segments of society. In short, the deficit model reflects and promotes science boosterism. Its goal is to improve a defective public, and success in that mission is defined in terms of how well the public absorbs science’s messages and agrees with the scientific point of view.

Public’). Next it discusses rhetorical genre theory as a way to understand texts as discursive objects, then it describes the specific analytic framework I use to identify relevant characteristics of popular science writing in specific texts. Finally, it explains my text selections. Philosophical Foundation: Traditional–Idealism Versus Realist–Skepticism Different stances toward science communication are based on different understandings of what science is and how it works. Therefore, in talking about science communication it is helpful to identify what constructs of ‘science’ are being used.

Within rhetoric of science, there are many useful approaches to studying science communication, from field research such as Ken Baake’s study of metaphor use at the Santa Fe Institute (Metaphor and Knowledge) to Lynda Walsh’s historical study of scientific hoaxes (Sins Against Science). I focus on current print media (meaning texts intended for print, even if they are also delivered electronically) for a few reasons. First, in genre study, textual analysis is essential. Although genre studies will ideally have two kinds of research—one dedicated to analyzing a set of texts and the other focused on analyzing interview data’ from practitioners (Schryer, p.

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