Design: History, Theory and Practice of Product Design by Bernhard E. Burdek

By Bernhard E. Burdek

Der Autor zeigt die Entwicklung des Designs von seinen Anfängen im ausgehenden 19. Jahrhundert über die wichtigsten Bewegungen des 20. Jahrhunderts bis hin zur biologischen Wende, die das 21. Jahrhundert bestimmen wird. Die wichtigsten Grundlagen der Designtheorie und -methodologie werden vorgestellt, besonders auch die kommunikativen Funktionen der Produkte.

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Otl Aicher, Hans Gugelot, and Tomás Maldonado were appointed as the School’s first lecturers. 1956–1958 This phase was characterized by the inclusion of new scientific disciplines in the curriculum. The lecturers, Aicher, Maldonado, Gugelot, and Zeischegg in particular, pointed out the close relationships between design, science, and technology. Max Bill left the School in 1957 because he no longer agreed with the direction it was taking. This phase was also marked by the preparation of an educational model for the School, which Maldonado countersigned in 1958 with a clear statement: “As you can see we have spared no effort to put the work of the School on a precise footing” (Spitz 2001).

Many design schools across the world subsequently adopt this same structure. - 1950–1959: Albers teaches at Yale University in New Haven, Connecticut, where he prepares his famous investigation of color, Interaction of Colour (Albers 1963, 1977), which is still used in color courses, especially in foundation courses for designers. THE ULM SCHOOL OF DESIGN The most significant new institution to be founded after World War II was the Ulm School of Design. Just as the Bauhaus put its decisive stamp on the architecture, design, and art of the 1920s, the Ulm School of Design also exerted such manifold influences on the theory, practice, and teaching of design and visual communication that a direct comparison of the two institutions would seem legitimate.

At this early stage the allure of technology was already giving rise to a symbolism of its own. Steel tubing in the apartment became a trademark of the intellectual avantgarde. However, the market potential of such furniture was not exploited properly until the 1960s, for example, by Cassina and other Italian furniture manufacturers. THE INFLUENCE OF THE BAUHAUS ON DESIGN TRAINING When political developments forced many Bauhaus students and teachers into emigration, the pioneering Bauhaus concepts were carried across the world and developed further in research, teaching, and practical application: - 1926: Johannes Itten founds a private art school in Berlin.

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