Health Promotion Theory (Understanding Public Health) by Maggie Davies, Wendy Macdowall

By Maggie Davies, Wendy Macdowall

Overall healthiness promoting is much from undemanding. until public well-being practitioners discover and comprehend the speculation underpinning wellbeing and fitness advertising, there's a genuine hazard of, at top, setting up useless interventions and, at worst, antagonising or even harming the very humans you're trying to support. This ebook will advisor you thru the philosophical, methodological, theoretical, moral and political underpinnings of future health promoting to enable you be a more advantageous practitioner. even supposing the booklet explores those numerous facets, it truly is interested in supporting you in utilising the tips and ideas to useful implementation. to demonstrate sturdy perform and supply proof of what works, examples are drawn from numerous nations, representing diversified cultural backgrounds. . individuals: Maggie Davies, Nick Fahy, Jeff French, Mike Kelly, Jessica Kepford, Paul Lincoln, Anthony Morgan, Don Nutbeam, Jaume Ribera, Magdalene Rosenm?ller, Marc Sachon, Viv Speller.

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Sample text

Evidence for this can be seen in the phenomenal growth in the discipline of health psychology and the evolution of the concept of behavioural medicine. This discipline has had a significant influence. For several decades researchers have sought to explain, predict and change health behaviour by the development and application of theories and models evolving from psychology and, in particular, social psychology. Among the many theories and models that have been proposed, you will learn about three in the rest of this chapter.

Recognizing differences in audience segments and their media preferences are important in matching the right message to the right channel from the right source. Social and demographic variables such as gender, age, ethnicity, income and location, as well as current attitudes and behaviours, and media use can all be considered as a part of this element. 5 Destination: the desired outcome to the communication. This may include change in attitudes or beliefs, or, more likely, changes in behaviour.

Outcomes Health promotion interventions can be expected to have an impact initially on processes or activities such as participation and organizational practices. Theory can provide guidance on the appropriate measures that can be used to assess such activities. For example, where theory suggests that the target of interventions is to achieve change in knowledge or changes in social norms measurement of these changes becomes the first point of evaluation. Such impact measures are often referred to as health promotion outcomes (note, not outcomes in the sense of improvements in health – see below).

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