Low-Cost Country Sourcing: Trends and Implications by Martin Lockström (auth.)

By Martin Lockström (auth.)

Globalization has brought on gigantic rate strain in such a lot industries. together with the industrial downturn after the flip of the century, businesses are more and more trying to find new methods of decreasing expenses and extending shareholder price. From this angle, reasonably cheap kingdom sourcing has proved to be a good capability to gain cost-saving ambitions. even supposing many exterior key luck elements were pointed out, fairly little is understood approximately intra-firm components that may impression the result of reasonably cheap kingdom sourcing initiatives.

at the foundation of a pan-European survey performed between senior buying managers of 2 hundred large-sized multinationals, Martin Lockström identifies inner key luck elements of businesses sourcing in inexpensive nations. it's proven that inner elements play an important function for the buying fulfillment of an firm and that the revered value of purchasing actions in inexpensive nations will upward thrust in the subsequent 5 years.

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23 Therefore, strategic thinking in an international business setting involves the following levels of analysis: „ Geographic scope of the industry „ Attractiveness of various locations as consumer markets, supplier markets, or special competencies, as well as aggregated competitive advantage provided by various locations „ Sustainability of internationalization as a competitive strategy for a particular firm. That is, internationalization makes little sense if competitive advantages achieved from such activities will quickly erode.

The four drivers of globalization (Yip, 1992) Due to the varying conditions among different industries, globalization manifests itself differently from industry to industry. For example, for a company like CocaCola, the production can be manufactured anywhere and thus avoiding hight transportation costs for the relatively low-value product it is. In the aircraft manufacturing industry, sales and marketing is done locally while manufacturing is highly centralized, due to the advanced and expensive production equipment needed (and due to the fact that aircraft are transportation means themselves).

Bartlett and Goshal (1988) claim that business opportunities often arise at locations where a firm is not very well endowed with the necessary strategic resources. Thus, the ability of a company to create and maintain a flexible structure while continuously utilizing this ability to continuously reconfigure itself to environmental changes requires a transition to the transnational organization type. This is somewhat similar to the evolutionary paradigm of comparative advantage proposed by Nelson and Winter (1982).

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