Managing Global Innovation: Uncovering the Secrets of Future by Prof. Dr. Roman Boutellier, Dr. Oliver Gassmann, Dr.

By Prof. Dr. Roman Boutellier, Dr. Oliver Gassmann, Dr. Maximilian von Zedtwitz (auth.)

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While the topic of globalization is not an entirely new one, there is almost no experience in the internationalization of R&D as it practically did not exist before 1980. Corporate top management is left with the decision on how to design their R&D organization. e. regions characterized by a high rate of new techintensity at the 90% eonfidenee level, and for standard distribution of R&D intemationalization at the 99% eonfidenee level (Kolmogorov-Smimov One Sampie Test). 7%. We conelude that there is no signifieant interdependence between R&D intensity and R&D intemationalization.

The drivers of R&D internationalization lead to an evolution of R&D labs. (Fig. 4). TypicaIly, technical offices, established to serve loeal eustomers, tend to build up their own development centers. ~ Scanning Office Strategie Listening Post Research Laboratory Research Center EVOLUTION Prbduct Localization AppUcation Development New Produet Development - - - - - - - - - - - Development - - - - - - - - - - - - -....... Source: Gassmann and von Zedtwitz (1996b: 9). Fig. 4. Internal forces drive the evolution of research and development.

In our analysis we have found that the design of international innovation processes is deterrnined by the dispersion of R&D sites, their specialization, and the necessary as weIl as possible degree of cooperation between R&D activities. R&D organizations differing in their behavioral orientation and their competitive environment are thus likely to assume different organizational configurations. 3 Factors Driving R&D Internationalization Besides mergers and acquisitions, shorter product development cycles, global competition, increased customer expectations and technological risks have been major reasons to internationalize R&{).

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