Network advantage : how to unlock value from your alliances by Greve, Henrich R.; Rowley, Timothy J.; Shipilov, Andreĭ

By Greve, Henrich R.; Rowley, Timothy J.; Shipilov, Andreĭ Vasilʹevich

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Extra resources for Network advantage : how to unlock value from your alliances and partnerships

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We found that firms in the semiconductor industry performed well when they had hub-and-spoke portfolios, but firms in the steel industry performed well when they had integrated portfolios. Steel industry firms benefited from integrated portfolios because they did not need access to new information to promote breakthrough innovations. Instead their competitive advantage was based on having the ability to share incremental learning and process improvements. 6 We’ll return to discussing the implications of this study in subsequent chapters.

Let’s examine what the alliance portfolio means in practice. ” Companies manage a multitude of business units through a deep understanding of not only the competitive advantage of each individual business unit but also through a clear and focused assessment of how much additional competitive advantage the collective portfolio of business units can achieve through collaboration and sharing of resources. The same is true for networks of alliances. An organization’s alliance portfolio is composed of all the “thick-line” relationships that it has with its partners.

Londinium’s high status in Roman Britannia’s system of roads was driven by the fact that many of its roads led to other important towns. For example, it had connections to major transportation hubs such as Dubris (Dover), Isca Dumnoniorum (Exeter), and Glevum (Gloucester). Access to these highways meant that goods and information from important cities beyond its immediate neighborhood traveled to Londinium, further increasing its wealth and prosperity. During times of unrest, Londinium could quickly draw military help not only from the small neighboring cities but also from major military bases like Eburacum (York) and Deva (Chester), which provided needed security.

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