The Mind of the Market: How Biology and Psychology Shape Our by Michael Shermer

By Michael Shermer

Bestselling writer Michael Shermer explains how evolution formed the trendy economy--and why everyone is so irrational approximately money

How did we take the plunge from historic hunter-gatherers to trendy shoppers and investors? Why do humans get so emotional and irrational approximately bottom-line monetary and company judgements? Is the capitalist market a type of Darwinian organism, advanced via usual choice because the fittest option to fulfill our wishes? during this eye-opening exploration, writer and psychologist Michael Shermer uncovers the evolutionary roots of our fiscal behavior.

Drawing at the new box of neuroeconomics, Shermer investigates what mind scans demonstrate approximately bargaining, snap purchases, and setting up belief in company. He scrutinizes experiments in behavioral economics to appreciate why humans grasp directly to wasting shares, why negotiations crumble into tit-for-tat disputes, and why cash doesn't make us chuffed. He brings jointly spectacular findings from psychology, biology, and different sciences to explain how our tribal ancestry makes us suckers for manufacturers, why researchers think cooperation unleashes biochemicals just like these published in the course of intercourse, why loose alternate gives you to construct alliances among countries, and the way even capuchin monkeys get angry in the event that they don't get a good present for his or her paintings.

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